Mobile marketing is a new yet interesting branch of digital marketing. It is important to understand how it works because a lot of users are now gradually shifting from using personal computers and laptops to utilizing their mobile devices. As many successful mobile software creators and mobile phone developers tread on this industry, there are also others who have already gone ahead in the business. Such one is Miss Bongo Avis, and they explained why many businesses should consider mobile marketing as well for its proven benefits:
- More users are using mobile phones with undivided attention – through observation, most users who have their gadgets use smartphones to read the news, look at social media, and use an app with undivided attention. Compared to watching TV or seeing an ad through a personal computer, there is a higher chance that your marketing strategies will be noticed.
- Mobile marketing is less expensive – let’s face it–traditional marketing methods are very expensive. If you pay to buy screen time on TV, it would cost you thousands of dollars even on a local channel. Paying for airtime on the radio would cost you a lot as well. Mobile marketers get higher returns for more affordable investments.
- Mobile marketing is the newest trend – this is what technology is all about–following the trends. As businesses discover what matters to their clients through mobile marketing, they will be able to provide value and grow their profits.
The following is a case study of Miss Bongo Avis, and how they thrived through their mobile marketing strategies.
Miss Bongo Avis: A Case Study In Mobile Marketing
-
Implementing a mobile-first strategy
A lot of entrepreneurs would be hearing the mobile-first strategy over the recent years. This is because of the fact that people are increasingly becoming dependent on their smartphones–they use it to check their emails, give reminders, connect with friends, or aid them in simple tasks through mobile applications. Thus, more companies are advised to find means to connect with their users through mobile development. This is how Miss Bongo advertised their service. One of their features is called Ask Bongo, where they let users receive answers via text messaging even without the use of an internet connection. When businesses focus on mobile development and marketing, it is easier to connect to the majority of tech users.
-
Using sponsored posts directed at mobile users
Another strategy that Miss Bongo did was they created sponsored posts only targeted to mobile users. This is possible through the use of advertisements that are mobile-responsive or making use of targeted advertising to people using smartphones. This is a very smart strategy because it eliminates extra spending by excluding users who are not using their smartphones very often or those who do not have a smartphone.
-
Creating authority on mobile social media platforms
Instagram is a social media platform which is almost exclusive to mobile users. You cannot upload content or access the platform efficiently if you are not on a smartphone. Miss Bongo capitalized on this by creating their own social media account where they post interesting content to get the attention of Instagram users. This paid off really well as they now have thousands of followers and a high engagement, which brings users to be interested in their services.
-
Use of best practices in SEO with mobile-responsive websites
SEO isn’t dead–at least for mobile marketing. As more websites are shifting towards mobile-responsive formatting, Miss Bongo did another strategy by implementing SEO and creating content with keywords about their company and their services. Additionally, they post content on websites that also have responsive themes, where mobile users can know more about their offers.
-
On-demand offers which take away the burden of commitment to potential mobile users
Perhaps the best way they have promoted their business is through their on-demand service. Some mobile apps would not tell users the costs upfront or would charge a constant monthly payment for service. Miss Bongo is set apart because they only charge per a single time you use their service–which takes away the hassle of commitment–a turn-off to many mobile users.
Indeed, Miss Bongo’s mobile marketing strategy is an exemplary model of how a business should be run. As more businesses try to get in the mobile-first trend, they can learn a lot from Miss Bongo’s strategies.
