Pinterest and Etsy are two great platforms for women to start their own businesses at the comfort of their homes. Pinterest is a social media tool that is very popular in DIY and homemade goods, while Etsy is an e-commerce website where people can sell their creations and ship it to anywhere in the country or in some parts of the world.
Unlike Facebook and Twitter which has a very broad audience, Pinterest and Etsy are targeted towards women’s interests–such as health, fitness, craft, design, fashion, and other topics. They serve as great tools for women to share what they can make and help other women enjoy their creations as well.
What is good about these two websites is that it provides a network of people for hopeful women entrepreneurs to get started with low startup costs. An example of this is through the public relations company formed by Nancy who started getting clients through Pinterest. Additionally, Nancy also helped a lot of these women gain the traffic they need in e-commerce sites such as Etsy, Amazon, and eBay. According to Nancy, also known as Mrs. Berhman, the owner of Behrman Communications, here are some ways for Pinterest and Etsy to help in women’s business.
5 Ways Pinterest And Etsy Help Women In Business
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Pinterest and Etsy can help in getting ideas for a business
The first and foremost step in creating a great business is researching for ideas. It is not enough that you have a passion you want to share to the world, it is also important that you take a look at what people are looking for, as seen in the success of those businesses helped by Nancy and Behrman Communications. Pinterest and Etsy can give you an insights on what types of ideas people are looking into, and what are the most popular products. From this, women can create a common ground between their passion and making a profit.
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Pinterest and Etsy can help in providing resources
After the planning phase, people need to have the resources for them to start on the business idea. Resources can be both knowledge or materials. Pinterest can give you links to blogs which give you step-by-step information on the things you need to succeed. Additionally, Etsy can also give you a wealth of material or digital resources to use in your website, craft-making, or other ideas you have in mind. Ms. Behrman, or Nancy believes that resources in Pinterest and Etsy are vital for lifestyle and women’s interests types of business.
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Pinterest and Etsy can aid in the promotion of your business
After the creation stage, Pinterest and Etsy will help in the promotion of the business. Whether you create a pin, or post a product on Etsy, you have the opportunity to let your business be seen by a large network of people who are most likely interested in your products or services. What you need to do is to learn the tricks of the trade for each platform. For example, Pinterest posts need to be vertical in shape, so that more users will be engaged in your content. Etsy posts should have the right categories and tags so that people who are potentially looking for your product will find them exactly in the search results. This is what happened when Nancy of Behrman Communications was able to unlock the right keyword tools to promote businesses online.
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Pinterest and Etsy can also help in networking with other businesses
It is important for any business to have beneficial networks. Networks help create larger audiences for your product, and it provides a mutual advantage when you partner with other women. In the public relations company, Mrs. Behrman states that it is very helpful for businesses to partner with influencers, which aid in increasing brand awareness. Pinterest and Etsy can help businesses find the right influencers. Influencers in the right niche help businesses reach an audience who might be interested in the products, as seen in Behrman public relations. Cross promotion is a great tool for business owners because it helps traffic growth exponentially as products and services are shared within networks.
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Pinterest and Etsy can help women establish business authority
Another potential contribution of Pinterest and Etsy is through forming a business authority in both these platforms. When a business establishes itself as an authority, they are seen as credible sources of information, and more people are encouraged to buy their products and services, as seen in Behrman public relations. Posting consistently, adding value to your audience, and being able to provide high-quality products and services will bring you higher towards authority status.
Anyone who isn’t in Pinterest and Etsy yet should try it, especially if they are women entrepreneurs, as Nancy has shown. These are great tools that help a lot of female entrepreneurs to have a jump start in their business creation and promotion. Women who want to succeed in business should maximize the potential of these tools to reach a wide variety of audiences who are interested in women’s lifestyle products and services.
