Whether you’re a service or product-oriented business, knowing how to approach your clients is a valuable skill. Being able to say the right words, knowing which things to offer, and understanding the needs of your clients are all vital in crafting a proposal that will interest potential leads.
Many business owners get discouraged because they can’t seem to seal deals with to-be customers. According to Daniel Doyle Pleasantville Photographer, it isn’t because they have less-than-stellar products or services, but rather, they lack the skill of approaching potential clients. Sometimes, it is not about the “whats” that entrepreneurs need to focus on, but rather the “hows” of the business. In this post, Mr. Doyle shares his insights on how to close deals with clients.
Start with leads who have an obvious need
Rejections are painful and discouraging for entrepreneurs looking for new clients. If you’re new to the game, you may think about increasing your email proposals to also increase your chances of closing a deal. However, this is not necessarily the case.
It is important to assess if your potential client really has a need for your offers. Otherwise, you would be wasting your time. If you understand the concept of the sales funnel, you would see that customers are on either of its four levels: Attention, Interest, Desire, and Action. It would be best to find clients who are already in the “Desire” and “Action” phase. You can look for these clients in social media groups, through SEO, or by simply improving your marketing strategies and gathering inquiries from your audience.
Make your proposals with a catchy headline
A catchy headline says it all–in fact, it may make or break your client proposal. This is especially true if you’re doing cold pitches, according to Daniel Doyle Pleasantville Photographer. When Mr. Doyle was starting out his business, it helped him tremendously to study copywriting in order to craft attention-grabbing headlines.
One way to catch your client’s attention is by addressing them by name. If you’re a supplier or a services provider, you can contact a potential lead by addressing the CEO, general manager, or any top administrator by name. This helps you become personal–and personable to your leads.
Begin your proposals with how you can help
Rather than making a long roster of your wonderful qualities as an entrepreneur, it is best to focus on things you can do to help. Remember–you’re not looking for a job. You’re finding clients to win over in your business. You can state the common problems that your potential clients may have, or other issues that they may have overlooked.
After this, you can start your offers with how you can solve this problem. The focus is on your client, and not your business. By doing this, you are subconsciously making them feel that you are present to serve them rather than just being a source of income.
End your proposal with a clear call-to-action
Lastly, it is essential to end your proposal with a clear call-to-action. Whether it’s to reply to your email, press a contact button on your landing page, or to call a number, you need to mention this in the last portion of your proposal.
A strong call-to-action should use verbs such as call, reply, or visit. These can work wonders especially if you are finding ways to make result-driven proposals. If you are using emails or websites to do this, it can also be helpful to hyperlink your call-to-action for easy access.
These strategies have helped Mr. Doyle in the success of his photography business. By taking these tips to heart, you can increase your chances of getting your desired clients.
