Trump may be polarizing to the American people, but there’s one thing that everyone can agree on: he’s a force to be reckoned with as an entrepreneur. With his many successful business ventures and his current role as the leader of the free world, Trump knows the secrets to successful business ownership. Consider the following four lessons every business owner can learn from Donald Trump:
1. Business Success Only Happens If You Win
Entrepreneurship is a hot button topic these days. With many young people throwing in the towel at typical office jobs, more and more millennials are signing up to live the “startup” life. While becoming a business owner is certainly a viable career path, many founders are under the impression that simply deciding to be a business owner will make them one.
Successful business owners like Donald Trump show entrepreneurs that no trophies come from mere participation. David Urban shares that entrepreneurs that want more than a failed startup as their legacy have to get into the habit of winning. In the “real world”, the winners are the only businesses that survive.
2. Not Everyone Will Want to Be Your Customer
While business owners must focus on taking a no-holds-barred approach to success, it’s also essential to realize that not every person they come across will become a customer. In this case, entrepreneurs must understand who their audience is and focus on speaking to that demographic. Just as Trump knows he isn’t the most-liked person in the world, he understands that not everyone has to like him. Entrepreneurs that adopt the same mindset about their services or products will be able to better tune in to the customers and supporters that are interested in what they’re selling.
Regardless of how many detractors you meet or how many critics come your way, keep going. As an entrepreneur, the odds are against you with 50% of all startups failing in their first year. The only way to succeed is to tune out the naysayers.
3. Confidence Can Take You Places You Never Imagined
Say what you want about Donald Trump but his level of confidence is undeniable. Just as Trump believes in himself without a shadow of a doubt, so must entrepreneurs. If you hope to make a mark on your industry, never stop believing in yourself. By fostering the highest levels of confidence, you’ll be able to shove doubt to the side and go after your greatest goals.
4. Establish Your Brand Early On
Your brand is something that will make or break your company. Entrepreneurs that are aiming to grow a company that lasts should focus on establishing their brand as soon as possible. David Urban points out that Trump was able to build his brand from the very beginning with his red “MAGA” caps and his mantra. Adopting the same level of branding for your company will make it easier to share your company’s values and messages with all prospective customers.
Give your business every chance at success by transforming into a powerhouse entrepreneur. Trump’s success didn’t happen automatically and yours won’t either. Use these four Trump life lessons to motivate yourself to turn your small business into a huge success.
