The pest control industry will always be an evergreen field. As long as people are buying homes and desiring to keep it away from pests, you will never run out of clients. If you have a pest control business, your business growth relies on client satisfaction.
What makes pest control clients satisfied?
When potential clients are looking for a pest control service, they want these three main things: effectivity, reliability, and value.
Effectivity: Are the substances and equipment you use to control pests effective? Do they have to ask for more service days or are you efficient enough to finish the job within the contract?
Reliability: When your service is needed, do you come on time? Do you open your customer service hotlines when clients ask for information? Do you have available payment schemes which are easy for them?
Value: Is your service worth the price, or will they find competitors who offer better options for the same service?
These metrics for client satisfaction can be achieved by having pest control CRM software. This type of software is geared towards organizing and optimizing your pest control business operations. Below are some of the reasons why you may want to consider upgrading.
Having a CRM software allows you to gather and organize client information.
As your client database grows, you may notice that it’s difficult to maintain their records. Information such as client name, addresses, modes of payment, schedule and contract length can be difficult to simply keep in spreadsheets or notebooks.
Having a pest control CRM software gives you the advantage of seeing all of this information in one, organized page. This can make scheduling and updating an easier process for your administration staff.
CRM software also helps in route optimization.
Much time and gas are wasted when your service team does not go on optimized routes. To illustrate, let’s say your service team will go to three clients for the day. When you simply provide addresses for each client, they may end up going back and forth within the area to do the job.
Having a CRM software allows you to check on the map each of the addresses and recalculate a more optimized route for your service team. This means that you can save time, resources, and manpower effort.
Having a CRM software helps you collect various types of payments on the spot.
Another common problem for most service-oriented types of businesses is the variety of payment modes. Some clients would want to pay through a debit or credit card, and others would prefer receivables such as cash or check.
Having a CRM software helps you diversify the types of payment modes within your business. Clients can pay through a credit card, debit card, or receivables. The software instantly calculates your income for financial records. Additionally, you can connect the software through other online payment modes such as Paypal.
A CRM software gives you full supervision of your office in real-time.
Any business owner would be pleased with the ability to see what goes on within each department of his company in real-time. This can help you pinpoint strengths and areas of improvement.
By being able to see your office real-time, you can also monitor productivity within each department. As a pest control business owner, it is important that each of your employees perform their task well from various teams: administration, marketing, service, maintenance, and even your supply chain.
Hopefully, these reasons will encourage you to incorporate CRM software for your pest control business. Taking steps towards growth also means allowing your company to adapt to new technology.
