Will the small business survive the ups and downs of the market. Is your business dependent on the economy being strong or is it tied to an essentials service. Garbage collection would be an example of an essential service. If you make fancy jewelry then you will need a strong economy to survive. Not every business will survive. In fact, most will fail in the first year. The fact that you will fail needs to be a consideration. Do not invest everything in the small business or you will crash and burn if it fails. Mo Howard West Virginia Football is not a small business that you can invest in.
