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Small Businesses Succeed by Relying on Personalized Products and Services

One of the main benefits of running a small business is the opportunity to develop close and personal relationships with customers and clients. Small businesses that focus on developing customer loyalty are much more likely to be viable over a long period of time and benefit greatly from customer referrals as well. As an experienced and successful entrepreneur who has built several different businesses, Jody Rookstool believes in developing personal relationships and offering products and services that can be customized according to the specific needs of each and every individual customer.

This personalized approach is not always possible with larger businesses, giving small businesses a decided advantage in this regard. Leveraging this advantage so that it translates to profitability is not all that difficult, but it does require a concerted effort among executives and managers to create an atmosphere among the staff that encourages the development of personal relationships with customers or clients. This can be as simple as remembering a small bit of personal information about a customer or client or, in some cases, simply being able to recognize a customer and address them by name may be enough to engender a sense of loyalty.

Focusing on developing these types of relationships deeply encourages customers to feel invested in the success of the company and will result in a small business enjoying long-term security. Given that there is not much effort required in this endeavor, it is more than worthwhile for small businesses to commit to working on developing personal relationships with customers and clients.

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